We guide decision-makers in their strategic and creative choices.
Change happens fast
Your life as a decision-maker has changed. It’s more complicated than it used to be. If you have big ambitions for your company or your brand, you’re faced with a lot of marketing possibilities to choose from. How do you sift through them all? Technology has accelerated change and Moore’s law now applies to communication: at a fixed cost, complexity doubles every 18 months.
A new approach
We invented a new approach to guide you and your team. We call it creative authority. In a nutshell, we harness the creativity within your organization, inspire and educate your teams, clarify your vision and, above all, help you make choices. So that your partners—from your ad agency to your media team to your PR firm— all have a clear mission and are pulling in the same direction.
We are not an agency
We are not in sales mode or in constant competition. We work by your side in complete neutrality. We have no agenda. We don’t favour one discipline over another. Creative authority is a new form of consultation that helps you get the most out of your ideas and the best out of your people. Our only goal is to be a driving force.
We don’t tell you what to do. We show you how to do it and we do it with you. By building your creative confidence, we aim to turn Quebec into a true hub of innovation.
Plutôt que de vous dire quoi faire, nous vous apprenons à le faire... et nous le faisons avec vous. C’est en développant cette confiance créative que nous comptons faire du Québec une nation d’innovation.
How can you build a strong vision that anticipates consumer expectations? Ask us.
Need to get agencies and partners on board with an idea or an ambition? We can help.
Technology is everywhere, but what can it really do for your brand? Let’s talk.
Does the daily grind prevent you from seeing the bigger picture? We offer a fresh perspective.
How can you do things differently? Our methods are inspired by Global Best Practices.
From the Latin auctoritas: the ability to help grow. We give you useful and concrete parameters to make decisions and take risks.